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Mitra is like taking the entire Office suite, throwing it in a blender, adding artificial intelligence and a friendly interface.
Breno Goldfeld carried the demand for fast, auditable data from Bloomberg and McLaren Racing into a network with more than 60 years of tradition in Goiás, Brazil. Mitra replaced a heavy, risky DRE spreadsheet with a model wired straight to the database, with drill-down all the way to the invoice.
It brings peace of mind to know that Mitra is wired straight to the database. The numbers are not values someone typed into a spreadsheet.
Breno Goldfeld worked at Bloomberg, in financial markets, and at McLaren Racing, in Formula 1. Both are environments where slow or imprecise data is simply not tolerated. On the Bloomberg terminal, every market signal is one keystroke away. At McLaren, rigorous process is what separates the podium from fifth place.
Today, as Vice President of Grupo NASA, he leads the fourth generation of a family that has been selling cars in Goiás, Brazil, since 1958, when his ancestor Ignacy Goldfeld founded EMEV in Anápolis. The thesis is simple: the operating standard of a global brokerage or an F1 team also applies to a dealership network. Mitra is the tool that turns that into a daily reality.
Mitra is like taking the entire Office suite, throwing it in a blender, adding artificial intelligence and a friendly interface.
We can show how Mitra wires your DRE straight to the database, with drill-down to the invoice and governance that holds across the entire network.